How to Leverage Your Website to Build Your List

How to Leverage Your Website to Build Your List

If you have positioned your website appropriately for search engines, and you are promoting it well through your marketing efforts, you are likely getting a decent amount of traffic to your website. But as you know, website visitors do not necessarily translate into customers. One reason for this is that there is a tremendous amount[…]

How to Use Google Analytics to Build Your Marketing Strategy

How to Use Google Analytics to Build Your Marketing Strategy

Do you know what your audience cares about? What is important to them? What content would they like to read? You may think you know, but your Google Analytics can tell you exactly what sparks interest with your online audience. This is the secret to creating content that will engage and spark interest with your[…]

How to Be Strategic with Social Media

How to Be Strategic with Social Media

Social media took the world by storm – and businesses are still trying to keep up. It seems everyday there is new information about where you should be posting, how you should do it and whether or not it is really worth all the trouble. Let me assure you that posting on social media CAN[…]

Your 10 Point LinkedIn Strategy for Connecting With Purpose

Your 10 Point LinkedIn Strategy for Connecting With Purpose

Years ago you set up a profile for yourself on LinkedIn. Maybe you set it up because someone told you that you should, or maybe you set it up because you needed to look for a new job. Whatever the reason, you have a LinkedIn profile setup, but because you don’t have a LinkedIn strategy,[…]

Why No One Is Reading Your Emails

Why No One Is Reading Your Email Marketing Campaigns

Email is a vital component of any marketing strategy, and if the 116 billion business emails sent per day is any indication, businesses are keenly aware of its potential benefits. Unfortunately, too many businesses don’t have a strategy behind their emails, and worse, don’t utilize email marketing best practices. Emails are often crafted spontaneously and[…]

4 Strategies for Building a Blog Content Idea Bank

4 Strategies for Building a Bank of Blog Topic Ideas

We live in a content driven world. From television, to YouTube, to smart phones and blogs, your customers are always connected, always learning and always looking online for the information they need. Your potential customers are turning first to search engines instead of businesses to find answers to their questions, but by creating valuable content that[…]

How to start building a following on Twitter.

How to Start Building a Following on Twitter

There has been a lot of discussion over the years about what Twitter is and what it is not, but one thing is certain, using Twitter appropriately can result in incredible success for businesses and individuals – which is why more than 6 billion people have created an account on Twitter. But just creating an[…]