Inbound Marketing Examples of Failure and Success

Inbound Marketing Examples of Failure and Success

I’m often approached by new business owners who want to sell a program or a product online and make money fast. They are looking for a silver bullet, some kind of secret that will make them rich within a matter of months. The common thought is that if you build a product or a program[…]

How to Be Strategic with Social Media

How to Be Strategic with Social Media

Social media took the world by storm – and businesses are still trying to keep up. It seems everyday there is new information about where you should be posting, how you should do it and whether or not it is really worth all the trouble. Let me assure you that posting on social media CAN[…]

Your 10 Point LinkedIn Strategy for Connecting With Purpose

Your 10 Point LinkedIn Strategy for Connecting With Purpose

Years ago you set up a profile for yourself on LinkedIn. Maybe you set it up because someone told you that you should, or maybe you set it up because you needed to look for a new job. Whatever the reason, you have a LinkedIn profile setup, but because you don’t have a LinkedIn strategy,[…]

Should I Share Content From My Facebook Business Page to My Personal Page?

Should I Share Content From My Facebook Business Page to My Personal Page?

I am frequently asked by business owners how much the lines should blur between personal life and business life on social media. Years ago, Facebook was entirely for individuals to share updates and photos with one another in a personal way. Some people kept things professional, while others didn’t realize the potential damage that could[…]

How to start building a following on Twitter.

How to Start Building a Following on Twitter

There has been a lot of discussion over the years about what Twitter is and what it is not, but one thing is certain, using Twitter appropriately can result in incredible success for businesses and individuals – which is why more than 6 billion people have created an account on Twitter. But just creating an[…]