Originally published on AllProWebTools.com. You’ve probably heard that your email subscriber list is one of the most valuable tools you have as a business. Yet if you’re like most small business owners we know, your list is probably less than 1,000 subscribers and includes people from your contact list who never actually asked to be[…]
I’m often approached by new business owners who want to sell a program or a product online and make money fast. They are looking for a silver bullet, some kind of secret that will make them rich within a matter of months. The common thought is that if you build a product or a program[…]
If you have positioned your website appropriately for search engines, and you are promoting it well through your marketing efforts, you are likely getting a decent amount of traffic to your website. But as you know, website visitors do not necessarily translate into customers. One reason for this is that there is a tremendous amount[…]
Gone are the days when you could simply put up a website and expect people to come. There are well over one billion websites on the Internet with more being established every day. So how do you stand out? How do you get found? There are many marketing strategies and tactics you can use to[…]
Do you know what your audience cares about? What is important to them? What content would they like to read? You may think you know, but your Google Analytics can tell you exactly what sparks interest with your online audience. This is the secret to creating content that will engage and spark interest with your[…]
Social media took the world by storm – and businesses are still trying to keep up. It seems everyday there is new information about where you should be posting, how you should do it and whether or not it is really worth all the trouble. Let me assure you that posting on social media CAN[…]
Years ago you set up a profile for yourself on LinkedIn. Maybe you set it up because someone told you that you should, or maybe you set it up because you needed to look for a new job. Whatever the reason, you have a LinkedIn profile setup, but because you don’t have a LinkedIn strategy,[…]
I am frequently asked by business owners how much the lines should blur between personal life and business life on social media. Years ago, Facebook was entirely for individuals to share updates and photos with one another in a personal way. Some people kept things professional, while others didn’t realize the potential damage that could[…]